The High Life story started in a tattoo shop in Santa Rosa California with a guy named Adam. Influential people in his life encouraged him to pursue his passion to produce this own pomade, and he then struggled over the next two years to develop a good quality product. All of the hard work paid off and High Life Pomade was created.
The brand went on to build and produce a great range of products. But the busy work schedule of a Barber/Tattoo artist paired with traveling the world for tattoo conventions meant something had to give. In 2013, High Life Pomade was sold to DAX and it continues to grow worldwide.