We’re a small team with nearly 20 years of experience within the UK streetwear and skateboarding industry. Having worked within retail, wholesale and manufacturing, we combined our resources and knowledge to create Choice Apparel. We function as a family, and strive to bring you the best clothing this industry has to offer.

We are proud to stock brands with great heritage such as Nike SB, Stussy, Carhartt, Vans and Adidas, plus exclusive releases from new, exciting brands such as Black Scale, I Love Ugly, Crooks & Castles, Cayler & Sons and Grand Scheme.

Shooting stock images for the website