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ASICS Footwear

Founded as Onitsuka Tiger way back in 1949, ASICS is one of the most fabled names in footwear today. ASICS is in fact an acronym deriving from the Latin phrase Anima Sana in Corpore Sano – “a sound mind in a sound body”. This ideology is applied to every aspect of every piece of footwear produced by ASICS, resulting in the creation of many an innovative product including the Gel-Lyte III, Gel-Lyte V, Gel Saga, Gel Kayano and more. Naturally these runners, first released in the 1980’s and ‘90’s, have matured to become retro favourites across the world, and they’re most certainly staples here at Attitude Inc.